About me

Lead end-to-end product design across complex workflows, from discovery and research through to interaction design, prototyping, validation and delivery.

Worked closely with Product, Engineering and stakeholders to turn complex requirements, legislation and business rules into clear, intuitive product experiences.

Designed Auto-match to automate the creation and matching of accounting transactions against bank statement entries, reducing manual reconciliation work.

Designed Making Tax Digital for Income Tax (MTD ITSA) experiences, turning complex tax requirements into clearer dashboards, submission journeys, deadlines and financial summaries.

Redesigned onboarding and notification experiences, helping users understand their progress, prioritise actions and stay on top of important deadlines.

Designed experiences around an AI agent, exploring how conversational AI can answer support queries, suggest resolutions, and complete financial tasks for users.

Designed experiences to identify missing and duplicate transactions, helping users find gaps and inconsistencies in their financial records.

Redesigned credit note and refund recording experiences to make complex refund scenarios clearer and easier to manage.

Designed new Benefits in Kind experiences across car, van and medical benefits, simplifying complex HMRC rules and requirements for users.

Contributed to the evolution of Crunch’s product design language, including colour, accessibility and component guidance to create a more consistent experience across the platform.

Reviewed the product UI against WCAG guidelines, identifying opportunities to improve accessibility and the wider design system.

Used research, analytics, customer feedback and usability testing to identify opportunities, validate concepts and inform product decisions.

Led product design across five SaaS products, eSourcing, Analytics, Pipeline, Terminal and BuyDesk, from discovery and problem definition through to delivery.

Designed four AI-powered product concepts, including AI Reports, AI Assistant, AI Auto-fill and AI Re-Create, exploring how AI could automate complex procurement and spend-management tasks.

Simplified complex workflows and information architecture across data-heavy products, making sophisticated functionality easier to understand and navigate.

Worked closely with Product, Engineering and stakeholders to translate complex business requirements into practical, user-centred product solutions.

Conducted user research and usability testing to identify pain points, validate concepts and challenge assumptions.

Created user journeys, wireframes, prototypes and high-fidelity interfaces across multiple product areas.

Developed reusable design patterns and contributed to a more consistent experience across the product suite.

Helped evolve Simfoni’s product identity through product logos and a distinctive product voice.

Led UX research to uncover user needs, behaviours and pain points, using insights to shape product strategy and design decisions.

Evolved key finance products including Online Buying, Invoice Automation, Procure-to-Pay and Digital Procurement.

Designed a new partner portal and CO₂ tracking product, taking both from early discovery through to high-fidelity designs and prototypes.

Established design patterns and systems to create more consistent experiences across a complex product suite.

Led the redesign of the company website and staff intranet, improving usability, accessibility and engagement.

Helped reposition the Compleat brand, contributing to its mission, vision, values and tone of voice.

Worked across Product, Development and wider stakeholders to balance user needs, technical constraints and commercial objectives.

Promoted

Designed user journeys, wireframes, prototypes and high-fidelity interfaces across complex financial workflows.

Conducted research and usability testing to understand user needs and validate design decisions.

Collaborated with product and development teams to turn complex requirements into better experiences.

Contributed to reusable design patterns and a more consistent product experience.

Led user research, wireframing, prototyping, analysis and usability testing across digital products.

Redesigned five brand websites, improving usability, functionality and visual consistency.

Worked directly with customers and partners to optimise their digital experiences.

Created digital campaigns, publications and supporting brand materials across the Percy Doughty brands.

Balanced user needs, brand requirements and commercial objectives across multiple products and audiences.

Led research, information architecture, wireframing, prototyping and UI design.

Designed and tested new digital experiences, using feedback to iterate and improve usability.

Worked across UX, UI, accessibility and visual design to create a cohesive digital experience.